Over 130 years ago in a small bicycle shop in Milan, Italy, located on a street named Via Nirone, a 21-year-old cyclist named Edoardo Bianchi
started a journey into the production bicycle market. To this day, Bianchi Bicycles stands for evolutionary, small batch production bicycles which offer unique European styling and flair for it's user. From the urban commuter to the weekend racer- Bianchi Bicycles has you covered!
From blueprints to best-in-class bikes, Devinci’s
lineup is a testament to industry growth, as well as an ironclad commitment to craftsmanship. Innovation underscores that mission. And bikes that inspire are the bottom line. Wherever your two-wheeled zeal meanders this season, the bike is a function of varying perceptions. At Devinci, that means more mountains mastered. Cities explored. Singletracks mapped and lapped. Finish lines crossed. Podiums stomped. And, thanks to constant eye on what bikes can do for you, a seamless symmetry between operator and machine.”
Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept us connected to what matters most ever since. We’ve evolved over the years, but our hard work, passion and commitment to innovation has always been how we get things done.
When we discover a new trail that we love, or we see an opportunity to make a ride better, we challenge ourselves to figure out how to improve what we do. Sometimes, we even invent a whole new way to do it.
There’s NO OTHER WAY.
Our history and our legacy are sacred, but the future defines the products we create.
The mountains that surround us are hard-wired into our DNA. The trails carved into them by explorers, builders and Mother Nature herself are, and always will be, the ultimate inspiration for the character and performance of every bike we build.